PLAYBOOKS · SYSTEMS, NOT HACKS
Playbooks for fixing funnels, tracking, and lifecycle.
Short, practical playbooks for fixing common growth problems – from broken tracking to underperforming funnels and lifecycle flows.
This section will eventually hold a library of focused playbooks you can read, implement, or use as a starting point for a Sprint.
EARLY THEMES
- Tracking sanity check for GA4 and pixels.
- Homepage and offer clarity tuning.
- Cart, checkout, and form friction audits.
- Lifecycle basics: abandon, post-purchase, win-back.
As the library grows, this page will split into categories (tracking, funnels, lifecycle) with deeper breakdowns and example implementations.