PROJECTS
A few recent projects across ecommerce, SaaS, and services. Full microsites and deeper write-ups will live here as Mayda Labs publishes more work.
These are representative examples – numbers are directional, but the shape of the work is exactly what we do in a Baseline Scan, Momentum Sprint, or Growth Loop.
Ecommerce brand · Momentum Sprint
Mid-sized DTC brand with decent traffic but flat revenue, messy tracking, and no real lifecycle flows.
Scope: Baseline Scan + 8-week Momentum Sprint. Work: tracking cleanup, product page + cart experiments, new post-purchase and win-back flows.
SaaS platform · Momentum Sprint
B2B SaaS with strong sign-up volume but weak activation and no structured experiments around upgrade triggers.
Scope: 6-week Momentum Sprint. Work: event mapping, onboarding flow redesign, in-app nudges, lifecycle emails tied to real behaviour.
Service firm & practice · Growth Loop
Boutique service firm relying on referrals and a dated site; wanted the website and content to drive predictable leads.
Scope: Baseline Scan + ongoing Growth Loop. Work: site restructuring, offer clarity, form and funnel experiments, lifecycle and content cadence.
Bitcoin-native brand · Mixed scope
Bitcoin-native project needing modern UX, clearer funnels, and lifecycle systems that respect how their audience buys and interacts.
Scope: custom mix of Scan, Sprint, and advisory. This is the shape of work for more complex, multi-surface products.
